NZ Hip Hop Artist Jess B is quickly making a name for herself on the NZ music scene. 

Changing the game and taking it in her stride, she says she's standing tall as a role model for those who look up to her.

“Being strong, being a woman, a woman of colour and being able to be a representative for those people and for young girls who might be looking up to me. I've always been passionate about that and have tried to bring it through in not just my music but my imagery and the things that I'm doing as well.”

Born and raised in Auckland and of Kenyan descent, Jess Bourke, known as Jess B, says her upbringing has shaped her worldview and that feels a strong connection to the land and people.

“It's really important for me to be able to represent the people that are from here and also acknowledge the way that I see the world because I grew here and the cultures that I grew up with in New Zealand.”

She was the first female guest on Red Bull Studio's 64 Bars series, a platform for NZ talent to take the mic and demonstrate their lyrical prowess in its rawest form. Jess B says every day is international women’s day and that there's no right or wrong way to be a woman.